Natural Food Colours plays a significant role in how exactly we choose our food. It’s usually the first element seen in the appearance of a food product. Numerous studies claim that visual taste perception begins in infancy and increases as we age. For example, if something is bright red, we possibly may assume it's going to taste like cherry or cinnamon. If colored green, we expect that food products to taste like apple or lime. As soon as it comes down to fresh foods, like vegetables and fruit, we rely on along with to look for the ripeness or freshness. So regardless of expected taste, what else do colors mean when it comes to food?

Red – Appetizing

According to research, the Natural Food Colours red is not just eye-catching but additionally triggers appetite and is helpful for packaging design; this is certainly likely since the color, when found in natural foods like berries, indicates ripeness or sweetness.

Blue Instagram able

While blue is typically the initial color to disappear from a child’s crayon box, it’s the last man standing within the M&M bowl. Why? Because edible blue Natural Food Colours are rare in nature. Including the aforementioned blue however, they exist, butterfly pea flower, concord blue grapes and blue carrots. It’s unclear why blue foods are rare, however some studies have indicated it’s an appetite suppressant.

Yellow – Happiness

Yellow is regarded as the happiest color and is used widely in a variety of food products. As a result, yellow tends to evoke optimism and general good feelings. However, there are speculations and disagreements in connection with artificial color of yellow in food products.

Green – Natural/Healthy

With sustainability and organic being at the top of mind for most consumers, green is making its option to becoming one of the more popular Natural Food Colours into the food supply chain (think green juice). The colour green has become almost similar to health insurance and well-being with regards to food.

Orange – Satisfying/Energizing

Orange foods are usually connected with autumnal traditions within the west, including pumpkin products, squash, and candy corn. Orange is an exciting color with orange and carrot juice linked to vitality year-round.

Color Choices As It Pertains to Packaging

As previously mentioned above, color is amongst the first things we notice. Visual factors influence significantly more than 90% of purchase decisions, and 85% of shoppers say that color is the primary reason for buying an item. With that in mind, understanding how the colour on packages dictates purchasing behavior is vital to food manufacturers. As the descriptions of colors above represent how we feel toward food items, the colors regarding the packaging of the food items elicit entirely different feelings. As an example, seeing blue eggs on a plate vs. purchasing eggs will evoke different emotions in blue packaging. Here’s few colors break down how in terms of packaging:

Red – Energy

To your product Red bold packaging Natural Food Colours choice helps to draw attention. It is recognized to spark an appetite, but it’s also the color people notice first, which explains why so much food packaging features the color red.

Blue – Trust

Blue packaging helps portray trust and dependability. However, darker blues tend to be more serious and formal, whereas lighter blues help provide the perception of softness and creativity.

Yellow – Optimistic

Yellow in packaging suggests something is original or innovative, or that the merchandise is less costly or fun. Aided by the positive energy for this color, this has a youthful, upbeat vibe that will help attract a younger demographic.

Green – Healthy

Because it's in food coloring, green in packaging is also associated with healthy and natural products. Using the escalation in health-conscious consumers and people more focused on what switches into their bodies, green is continuing to grow in popularity in recent years.

Purple – Uniqueness

Using purple in your packaging implies your product is exclusive or original; purple can also be connected with spirituality and is a typical choice for holistic products.

Orange – Affordability

Orange can be used to portray value and affordability, as well as food marketers, using orange on packaging helps you to give a product a far more affordable feel.

Black – Luxury

Black typically represents luxury, appearing more substantial and much more expensive, which transmits a higher perceived value. This color is usually on higher-end items like premium ice creams and chip packages. And based on what Natural Food Colours you choose to pair it with, black can convey several things.

Brown – Earthy

Brown is beneficial for products which would you like to portray a natural, wholesome, or organic feel and comfort and simplicity. Brown packaging in products can promote sustainability, and when a brandname wants to communicate that the materials used to help make the package are from recycled sources.

White – Simple

White is pure and straightforward, so that it creates the impression of cleanliness, efficiency, or simplicity. And with regards to the additional colors chosen to pair with white, packaging may be elevated or kept plain.

Color influences first impressions for consumer preferences and purchasing behavior. So when selecting packaging and Natural Food Colours, it’s necessary to pay close attention to the psychology behind color to attract and engage customers.