The colour of your food plays an essential role by visually stimulating your appetite. But have you ever fascinated where these colours come from? Let’s take a closer look. Why Is Colour Added To Food? Coloured foods are generally considered to be inferior in quality and hence colours are added.Colours can also protect...

Keeping in mind that most of the consumers are potentially influenced by color, so delivering appropriate application of color additives is critical for several industries.  In India, since many years certified colors are been used in food and beverage products. Even industry‐wide safety standards are addressed...