Synthetic Food Colours, also known as Artificial Food Colours, are chemically processed and manufactured. As prominent manufacturer of food colours, Dain Colour Chem provide our customers a wide range of Synthetic Food Colours for national and international markets. Synthetic Colours are mostly applied as colours in the food, pharmaceutical and cosmetic industries.

Types of Synthetic Food Colours:

Primary Food Colours - Primary Food Colours are water soluble, and exhibit color strength when dissolved. Our food dyes are of high utilitarian value and extensively used dyes in food, medicine, cosmetic and various other industries. These primary food Colours are in accordance with international food quality standards.

Quinoline Yellow - Quinoline yellow is a bright yellow color with a shade of green. We offer excellent quality quinoline yellow food colouring. These food dyes are processed using high grade material keeping in mind the quality standards.

Carmoisine - Carmoisine, is praised for its use in applications ranging from red in color to shades, cold drinks, ice cream, sweat meat and allied. We are a unique name in offering a wide gamut of Carmoisine Colours.

Tartrazine - Tartrazine, a synthetic lemon yellow dye, is used in a variety of foods including desserts and candy, soft drinks, spices and breakfast cereals. Our customers worldwide for our quality, reliability and service.

Erythrosine - Erythrosine turns pink to reddish pink in applications, commonly used in candy, ice pops, and cake decorating gels. Our color pigments are widely acclaimed in adding charm to various products.

Blended Food Colours - Blended Colours are obtained by mixing different primary and secondary Colours either independently or with each other. The resulting Colours are unique in color property and provide a different feel to the products.

Egg Yellow Blended Colours - Used for food, tablets, syrups and beverages. At Dain Colour Chem we offer a wide range of Egg Yellow blended Colours.

Dark Chocolate Mixed Colours – It used for food flavors, dairy products, bakery items, cosmetics and soft drinks. It is an essential food colouring ingredient worldwide.

Apple Green Blended Colours - It used for colouring esters, hydrocarbon solvents, paraffin wax, candles and soaps. Customers can avail Orange Red color in various quantities at market leading prices.

Coffee Brown Blended Colours - Dain Colour Chem offers a wide range of blended food Colours including Coffee Browns.

Lake Food Colours - Lake Colours are used, where Colours are not suitable due to dissolving in water. Lake Colours are bright, consistent and useful such as pharmaceuticals, cosmetics, inks, plastic food containers, etc.

Lake Quinoline Yellow - The quinoline yellow lake, a food additive is popular in various industries and is available at reasonable prices. It is available in powder form and is equally soluble in a variety of liquids.

Tartrazine Lake - Tartrazine Lake is used in both commercial food production and domestic cooking. It is an active ingredient of various food products such as custard, cereals, ice creams, drinks and confectionery items.

Lake Sunset Yellow FCF - Dain Colour Chem has succeeded in manufacturing and supplying Lake Sunset Yellow FCF in the market. It has great importance in pharma, cosmetics, cereals, beverages and other industries.

Natural Food Colours plays a significant role in how exactly we choose our food. It’s usually the first element seen in the appearance of a food product. Numerous studies claim that visual taste perception begins in infancy and increases as we age. For example, if something is bright red, we possibly may assume it's going to taste like cherry or cinnamon. If colored green, we expect that food products to taste like apple or lime. As soon as it comes down to fresh foods, like vegetables and fruit, we rely on along with to look for the ripeness or freshness. So regardless of expected taste, what else do colors mean when it comes to food?

Red – Appetizing

According to research, the Natural Food Colours red is not just eye-catching but additionally triggers appetite and is helpful for packaging design; this is certainly likely since the color, when found in natural foods like berries, indicates ripeness or sweetness.

Blue Instagram able

While blue is typically the initial color to disappear from a child’s crayon box, it’s the last man standing within the M&M bowl. Why? Because edible blue Natural Food Colours are rare in nature. Including the aforementioned blue however, they exist, butterfly pea flower, concord blue grapes and blue carrots. It’s unclear why blue foods are rare, however some studies have indicated it’s an appetite suppressant.

Yellow – Happiness

Yellow is regarded as the happiest color and is used widely in a variety of food products. As a result, yellow tends to evoke optimism and general good feelings. However, there are speculations and disagreements in connection with artificial color of yellow in food products.

Green – Natural/Healthy

With sustainability and organic being at the top of mind for most consumers, green is making its option to becoming one of the more popular Natural Food Colours into the food supply chain (think green juice). The colour green has become almost similar to health insurance and well-being with regards to food.

Orange – Satisfying/Energizing

Orange foods are usually connected with autumnal traditions within the west, including pumpkin products, squash, and candy corn. Orange is an exciting color with orange and carrot juice linked to vitality year-round.

Color Choices As It Pertains to Packaging

As previously mentioned above, color is amongst the first things we notice. Visual factors influence significantly more than 90% of purchase decisions, and 85% of shoppers say that color is the primary reason for buying an item. With that in mind, understanding how the colour on packages dictates purchasing behavior is vital to food manufacturers. As the descriptions of colors above represent how we feel toward food items, the colors regarding the packaging of the food items elicit entirely different feelings. As an example, seeing blue eggs on a plate vs. purchasing eggs will evoke different emotions in blue packaging. Here’s few colors break down how in terms of packaging:

Red – Energy

To your product Red bold packaging Natural Food Colours choice helps to draw attention. It is recognized to spark an appetite, but it’s also the color people notice first, which explains why so much food packaging features the color red.

Blue – Trust

Blue packaging helps portray trust and dependability. However, darker blues tend to be more serious and formal, whereas lighter blues help provide the perception of softness and creativity.

Yellow – Optimistic

Yellow in packaging suggests something is original or innovative, or that the merchandise is less costly or fun. Aided by the positive energy for this color, this has a youthful, upbeat vibe that will help attract a younger demographic.

Green – Healthy

Because it's in food coloring, green in packaging is also associated with healthy and natural products. Using the escalation in health-conscious consumers and people more focused on what switches into their bodies, green is continuing to grow in popularity in recent years.

Purple – Uniqueness

Using purple in your packaging implies your product is exclusive or original; purple can also be connected with spirituality and is a typical choice for holistic products.

Orange – Affordability

Orange can be used to portray value and affordability, as well as food marketers, using orange on packaging helps you to give a product a far more affordable feel.

Black – Luxury

Black typically represents luxury, appearing more substantial and much more expensive, which transmits a higher perceived value. This color is usually on higher-end items like premium ice creams and chip packages. And based on what Natural Food Colours you choose to pair it with, black can convey several things.

Brown – Earthy

Brown is beneficial for products which would you like to portray a natural, wholesome, or organic feel and comfort and simplicity. Brown packaging in products can promote sustainability, and when a brandname wants to communicate that the materials used to help make the package are from recycled sources.

White – Simple

White is pure and straightforward, so that it creates the impression of cleanliness, efficiency, or simplicity. And with regards to the additional colors chosen to pair with white, packaging may be elevated or kept plain.

Color influences first impressions for consumer preferences and purchasing behavior. So when selecting packaging and Natural Food Colours, it’s necessary to pay close attention to the psychology behind color to attract and engage customers.

The colour of your food plays an essential role by visually stimulating your appetite. But have you ever fascinated where these colours come from? Let’s take a closer look.

Why Is Colour Added To Food?

• Coloured foods are generally considered to be inferior in quality and hence colours are added.
• Colours can also protect vitamins and flavors that can be affected by sunlight during storage.
• By using food colouring, we can enhance the natural color of a plate and introduce decorative colors in other foods.
• Food colour can affect perceived taste.

Types of Food - Natural and Synthetic Colours:

There are two types of food colours: Synthetic Food Colours and Natural Food Colours. Not surprisingly, natural colours are a better option because they are derived entirely from plants. Natural colours generally appear less vibrant than artificial colours. However, it does not determine the taste of your food.

Natural Food Colour:

Natural Food Colours is any dye, pigment or any other substance acquired from a vegetable or animal mineral that is capable of colouring food or medicine. Colours come from a wide variety of sources such as seeds, fruits, vegetables, algae and pests. Grass, beet root and turmeric are some of the natural sources from which colours are extracted.

Know Your Natural Colours:

• Red, Blue and Purple: Derived from anthocyanin found in beet, raspberries and red cabbage.
• Green: derived from chlorophyll, a green pigment found in all leaves and stems.
• Yellow, Orange, Red: procured from carotenoids found in apricots, carrots and tomatoes.

Synthetic Food Colour:

They are also called artificial colours. These are manufactured by chemical reaction and are commonly used in the food and pharmaceutical industries. Some of the usual food colours are Tartrazine, Sunset Yellow, Amaranth, Allure Red, Quinoline Yellow, Brilliant Blue and Indigo Carmine.

Synthetic or Natural:

Due to consumer concerns around synthetic colours, there is an inclination towards promoting natural colours. Certified synthetic colours are popular because they are less expensive, but they are also effective in giving a rich, uniform color. They can blend easily to give a variety of colours. The use of Synthetic Food Colours is gradually decreasing in India after realizing their harmful effects. Given the relatively high cost of natural colours, it seems that the transition from synthetic colours is an extremely slow process.

Regulation

Whether it is natural or synthetic, the main thing is to meet the desired specifications of the product as prescribed by the regulation. There is a set of rules as per the FSSAI-Indian Regulatory Body for the use of food colours in various foods. Even if there is an inclination towards natural products, if the desired specifications are not met, it serves no purpose.

Cosmetic Colours are widely used to make cosmetics ranging from eye colors, lipsticks, nail elements and much more. They do not cause any harmful effects on the skin and do not cause allergic reactions in the skin. Cosmetic manufacturers use synthetic as well as organic dyes based on customer requirements. In the manufacture of such Cosmetic Colours, cosmetic pigments and cosmetic dyes are used. However, such manufacturers strictly follow the rules and regulations when producing cosmetic dyes in India. With each passing day, cosmetic manufacturers are including more colours to cosmetics and customers are looking to purchase such products and enhance their cosmetic collections.

There are a few things to keep in mind when choosing Cosmetic Colours in India. Some of the factors that have been noted are discussed below:

Organic Pigments for Personal Care and Cosmetics: Carbon and other molecules are used to make organic dyes. Organic pigments commonly used for personal care and cosmetics are Cosmetic Colours that are classified as toners, lake dyes, and true pigments. The pigments used are certified and are of high quality so that there is no skin reaction. Generally organic pigment colours are much brighter than inorganic pigments.

Inorganic Dyes For Cosmetics and Personal Care: chromium, ultramarine, iron oxide and so on is very popular among cosmetic manufacturers. These are inorganic pigments that are extensively used in cosmetic manufacturing along with other pigments such as titanium dioxide and zinc oxide. Such pigments are more non-transparent and resistant to solvents.

Oil Soluble Dyes For Personal Care and Cosmetics: Cosmetic soluble oil soluble dyes for personal care and cosmetics are also available. There are various applications for oil-soluble cosmetic dyes depending on the product being manufactured. Some of the oil-soluble cosmetic dyes include ultramarine and oxide.

Water-Soluble Dyes for Personal Care and Cosmetics: Cosmetic Colours are available in water-soluble dyes. Such water-soluble dyes are of high quality and are ideal for personal care products as well as cosmetics. In the case of clear products, water-soluble cosmetic dyes give good transparent colours. In the case of opaque cosmetic products, water-soluble cosmetic dyes are used to give them a lighter tint. They are also perfect for soaps, lotions, powders etc.

Colour Solutions and Colour Mud for Nail Care and Lip Care Respectively: Nail paint and cosmetics for lip care are in high demand and fall under the best-selling categories in cosmetics. Nail paints use Cosmetic Colours such as titanium dioxide, mica, iron oxide, and organic pigments. Pigments are used to make nail paints. To produce high quality nail care products, dyes require good solubility properties.

It is available in inorganic and organic pigments in terms of Cosmetic Colours for lip care. As high quality dyes are used there are no side effects resulting from the application of such cosmetics on sensitive skin. Colour mud is available in a wide range of colors such as green, yellow, purple and more.